In modern society, we’re spoilt for choice when it comes to payment methods. The industry is booming. With so many payment providers vying for you to become a loyal customer, one who returns time and again, which one should you choose?
As one of South Africa’s leading Third Party Payment Providers (TPPPs), Ozow aims to create products and services that make payments easy, fast and trusted for you. And while we know that you do have choices, we also understand that to be your first choice, we need to develop products that you can safely use to buy the things you need, hassle-free.
So when headlines like, “Emberton Estate concludes sales of final phase through online payment platform Ozow”, pop up in the headlines, it shows us that we're on the right track. And more importantly, that Ozow can be used to make some unique, incredible purchases. But why should you pick us over all the other options you have?
Ozow lets you pay for just about anything you need. Thousands of merchants trust us as a payment provider – from the likes of Takealot, Superbalist, the Mr Price Group, and Hollywood Bets, through to smaller businesses like Ben Francis Prints, all of our merchants let you pay for goods using Ozow’s instant EFT solution.
But more than that, Ozow makes paying for your goods simple. Our payment flow is, in essence, four steps:
Step 1: Choose Ozow at checkout.
Step 2: Select your bank.
Step 3: Login using your internet banking details.
Step 4: Approve the payment in your banking app. And that’s it – payment successful!
Ozow simplifies the EFT user experience by automating the payment process. When paying for your goods, you will only ever have to leave the Ozow platform when authorising the payment in your banking app (and this is purely for security reasons). This is unlike manual EFTs, which often require you to bounce between apps on your phone, or check multiple documents to ensure the details you’re entering are correct.
This intuitive UX is something that we are constantly working on. After all, poor UX results in 70% of online shoppers abandoning their carts, and we’re in the business of retaining customers for our merchants, not letting them get away.
We call it instant EFT for a reason.
Once you’ve made a payment using Ozow, whoever you've paid will be notified almost immediately. This means that there’s no need for them to wait for proof of payment, and they can start processing your order right away. This, in turn, cuts down the time you need to wait for delivery.
Our Ozow PIN product is even quicker, drastically cutting the time it takes for you to go through our payment flow. By automating the process to log into your online banking profile, Ozow PIN creates an even easier, more user-friendly customer experience.
But, what if you need to get paid by a friend, or pay them back? Now there’s an even quicker way to do that too, thanks to Ozow ME’s pocket feature. Ozow’s answer to the digital wallet, pocket-to-pocket payments, whether you make or receive them, reflect immediately. And with more than half the world’s population predicted to use digital wallets by 2025, cash’s reign as king is slowly coming to an end.
Your money is yours, and it needs to stay that way. As such, we do everything we can to ensure that every Ozow payment is as safe as it can possibly be. You can read more about how we do this here.
Ensuring online payments remain safe is becoming increasingly more important. As digital payments become the norm, the more criminals are being attracted to it. According to a South African Banking Risk Information Centre (SABRIC) report (which you can download here), there were increases in fraud across the digital banking sphere between 2019 and 2020.
However, while digital banking fraud is becoming more prevalent, there have been zero cases of fraud due to the Ozow platform. And with thousands of merchants that trust our platform, we’ve proven to be as safe as we are quick and easy for consumers.
In a saturated payments environment, standing out from the crowd is no easy feat. But with products that have been designed with the customer in mind, Ozow endeavours to be a step ahead of the rest by providing a user-focused payments ecosystem, and lead the market.