The Easter rush is around the corner – Is your business ready?

As the second-highest grossing holiday on the South African retail calendar, Easter is known to increase sales. This presents a major opportunity for business owners to boost their bottom line. 

While food, gifts, and hobby related products are the obvious categories to benefit from Easter, others might also want to consider preparing for this period, as the average South African consumer will have between 3-5 days off this month – giving them some downtime to unwind, but also to browse the web and be active on social media. 

Here are our top tips for preparing your business for the Easter rush.  

1. Offer a special discount

Whether it’s building supplies for home improvement projects or equipment for exploring the outdoors, consumers will be searching for solutions – and you should think of the products they might consider in this period and promote them in a special discount scheme.

2. Create a sense of urgency

Take advantage of the boost in shopping during Easter to clear out last season’s products. To create a sense of urgency, you could also experiment with different sales, promotions and deals per day during the holidays. 

3. Enhance your presence online

Foot traffic no longer determines sales volumes. People are still buying, but they’ve moved online. In-store shopping is on the decline as it makes way for the convenience of shopping online. Consumers are opting for this method to avoid long queues, road traffic and the general busyness of malls. 

4. Offer multiple payment methods 

Your differentiator this Easter can be a quick and superior payment service like Ozow, offering customers an easy, automated EFT option that can be completed in seconds while staying secure. By selecting Ozow at checkout, customers don’t need to wait in long queues or waste time by filling in card details to pay for their purchases. This could lead to a decrease in abandoned carts and improve the likelihood of customers returning, even after the holiday rush.   

5. Take advantage of the post-holiday mood

While going all-in during the run up to the Easter rush is key, your business can see a continuation of sales up to two weeks after a public holiday. Don’t be caught off guard while resting and recovering from the upsurge in sales over the holiday period. Put the same amount of effort into preparing for the post-holiday period so your business can cash in on holiday shopping. 

Share this on

Recent Post

July 26, 2021

New payments system set to shake up SA’s banking industry

> Read more

July 23, 2021

Social media has become the new marketplace

> Read more

June 15, 2021

Gen Z consumers have become the new financial powerhouse

> Read more

June 3, 2021

Hello Paisa and Ozow set to make money transfers easier to do in SA

> Read more

May 9, 2021

Moms are changing the workplace for the better

> Read more

April 14, 2021

What to expect from tech in 2021 and beyond: with Ozow’s Mitch Adams (Part 1)

> Read more

March 31, 2021

The Easter rush is around the corner – Is your business ready?

> Read more

March 23, 2021

Ozow and Mukuru join forces to help you move money around Africa

> Read more

August 9, 2020

The Women Making Waves in the FinTech Industry

> Read more

July 29, 2020

Changing the Payment Culture in South Africa

> Read more
Ozow Support